You want to know how politicians skew their poll data?
A poll commissioned by Candidate A, for example may contain loaded questions like:
If you were asked to choose between Candidate A, who believes in the sanctity of life, and Candidate B, who believes in killing babies, would you vote for Candidate A or Candidate B?
Or:
If you were asked to choose between Candidate A, who believes people who rape and kill should be given stiff jail sentences and Candidate B, who believes we should open the prison doors, would you vote for Candidate A or Candidate B?
Candidate B, of course, actually stands for a woman’s right to choose and he believes our prisons are overcrowded with non-violent offenders, but Candidate A doesn’t couch his poll questions in that manner. Instead, Candidate B is a baby-killer who wants to turn hardened criminals loose on an unsuspecting public.
Or maybe, in Candidate A’s poll, Candidate A wants to bring jobs to the people of Louisiana while Candidate B, by tightening restrictions on tax giveaways to greedy corporations who don’t really produce that many jobs anyway, is cast as one who wants to drive business and industry from the state.
You may even be asked something like, “If you were told that Candidate A loves his family and teaches Sunday School and Candidate B beats his wife and kids, would you vote for Candidate A or Candidate B?”
Candidate A may be a womanizer who never sets foot in a church and Candidate B may be a devoted husband and father. No one has claimed that Candidate B beats his wife and kids, but you were asked a hypothetical question that implies that he does and phrased in that manner, you are naturally prone to support Candidate A even though you may know zilch about either candidate.
It’s really easy. And just because I’m using an example provided by the Trump campaign, don’t for a moment believe that the practice is limited to Republicans.
It’s not. They all do it.
But this one is especially egregious.
The Trump campaign, which somehow has me on its mailing list, sent this poll before the Mueller report was released. But to submit your response, you’re taken to another page which gives me the choice of contributing to his campaign in amounts ranging from $35 to $2,700.
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I tried to vote but without pledging a contribution, my poll response was blocked. In one attempt, I even received a text from the campaign informing me that I had entered an incorrect response.
So, by accepting responses only from those who contribute (and if one is prone to contribute to the campaign, it’s a pretty good bet the poll response would be sympathetic to Trump), the poll results necessarily showed heavy support for Trump, a fact he trumpeted in his tweets as “overwhelming evidence of a witch hunt.”
As pointed out earlier, this practice is by no means the exclusive tactic of Trump.
All candidates do it.
So, the next time you are polled about your political preference in the upcoming election cycle, be careful to listen to how the questions are phrased in order to get a good read as to how the poll is tilted in favor of a certain candidate.
And the next time you read about some candidate is doing well in his privately-commissioned poll, take it as biased—because it is. It’s going to be a poll tailored to the individual candidate and not an accurate reading of the electorate.
That’s just the way the game is played—by both sides.
And we are the losers.
I have never been offered a political poll….therefore, I always feel that the poll doesn’t reflect enough people to be valid. But, thanks for the info just in case I ever get asked! Seems these types of polls are nothing but political tools.
My point exactly, which the reader below failed to grasp.
Louisiana is MAGA territory!
…which, of course, has nothing whatever to do with the point of this story.
Tom: this is your challenge…to educate those that do not wish to be educated. Back in the 1970s when our local School Board was trying to consolidate schools, the member from one of the smallest targeted schools said, “We don’t have much…but, we like what we got!” He was able to use his swing vote, needed by the larger school members to keep his school open. It is open to this day, offering limited high school academics. Not sure this has anything to do with your focus – but, often helps me understand our people…
LA as MAGA Territory to the intelligent among us is like a Scarlet letter, not a badge of courage. Or as Forrest Gump might say, “Stupid Does/votes as stupid thinks.”
Push polls-
Exactly.
Like you’ve pointed out in this article, you can always tell which candidate has commissioned the telephone poll when you get that call. I’d always have fun with the pollsters, back when they were real people, but had even more fun when it was a “press 1 for yes” robocall. Depending upon the candidate, I’d identify myself as a white male, a black male, a republican, an independent or anything other than the white female Democrat that I am. I take no stock in pollls. Thanks for continuing to write your interesting and informative articles.