Appropriately enough, the headline on Friday’s final issue of Ruston’s Morning Paper was simply “-30-.” It is the universally recognized (for those of us who’ve been around newsrooms for a few years) indication of the end of a news story.
The indication was tacked on at the end of a story in part because in the old days, reporters pounded out their stories on manual typewriters and the copy generally ran more than a single page. Thus, at the bottom of the first page, the reporter would type “more,” and at the top of ensuing pages he or she would type “add one” to indicate the second page, “add two” for the third page, etc. To let the copy editor know when he’d reached the end, the reporter would type the number 30.
Certainly, the newspaper industry is in decline, thanks in large part to the proliferation of online news services. Not only have circulation numbers plummeted, but so have ad revenue and the actual size of newspapers—both in terms of page size and page numbers.
For those of us who grew up in newsrooms, who learned at the feet of demanding editors like Tom Kelly (Ruston Daily Leader), Jimmy Hatten (Monroe Morning World, now the News Star), and Jim Hughes (the now defunct Baton Rouge State-Times, an afternoon paper that gave way to its sister publication, The Advocate several years ago), editors for whom I was privileged to work, it has been a painful process to witness. Nothing is more traumatic, career-wise, than watching a once-vibrant, influential voice of the people silenced forever.
The State-Times was actually the senior paper in Baton Rouge but like afternoon newspapers everywhere, it began to feel the pinch even before the dominance of online news radically altered subscribers’ reading habits. Despite its longtime status as the official legal journal for the State of Louisiana, it closed shop in 1991.
Hughes earlier had been elevated from managing editor of the State-Times to executive editor of both papers, so he stayed on until his retirement. When necessary, he could bore holes in you with those eyes. I still suspect he was the real inspiration for the Loggins and Messina hit Angry Eyes. No one could reduce a reporter to a quivering mass more quickly than Hughes. No one came away unscathed from a private woodshed session with him.
Once, when I was investigating a church-affiliated school for girls in Bienville Parish, the school’s superintendent/principal/minister/father figure and his attorney appeared at the State-Times office to meet with Hughes and me. Near the end of that meeting, the superintendent/principal/minister launched into fervent—and loud—prayer. Hughes glanced over at me and mouthed, “I’ll get you for this.”
He was not one to be found in church on Sunday. In fact, at his funeral, the minister opened the service by telling those in attendance, “Jim Hughes once told me he never met a preacher who was worth a damn. So I stand before you today under a lot of pressure to be worth a damn.” It was, to say the least, an interesting service.
Hatten was a tough old boot, as well, but he was also a man who appreciated a good practical joke—even when he was the victim. He had an ancient manual typewriter at his desk, a Royal with blank keys that he had must’ve salvaged as surplus property from a high school typing class. Hatten was not a touch-typist; he never bothered to learn the location of the keys. He was a two-fingered, hunt-and-peck typist who found it necessary to place stick-on letters on each of the keys in order to see what he was typing.
As wire editor, I worked the desk next to him. One evening, while he was at dinner, I peeled all the labels off his typewriter keys and switched them around. When he returned from dinner, he took dictation over the phone on a rather long story from one of the paper’s correspondents (they were called stringers in those days).
He had a box of yellow folded teletype paper beneath his desk which fed paper in a continuous roll into his typewriter. He never took his eyes from the keyboard to check his copy until he had finished taking the story and ripped it from his typewriter. A string of invectives soon flowed in my direction when he saw the gibberish he had typed. He knew the perpetrator without asking. It ended in his throwing the copy at me and telling me to call the stringer back and take the damned story myself. He was laughing the entire time, however, which betrayed his attempt at anger.
I worked at the Daily Leader four separate times, starting out as sports editor, then as general assignment reporter, city editor and ending as managing editor. While sports editor, I decided to return to Louisiana Tech and major in physical education with aspirations of becoming a baseball coach. In fact, I was a constant source of consternation to Tom Kelly because I was as devoted to my sandlot baseball team at that time as I was to my job. In spite of that lack of dedication, I learned a lot from Kelly about community journalism.
Wiley Hilburn, who had recently come to Tech as head of the journalism department, read my stories and convinced me my future was as a reporter, not a coach. Reluctantly, I took his advice and changed my major to journalism where I spent the next quarter-century. I once told Hilburn, facetiously, of course, that I hoped someday to find it in my heart to forgive him.
I recently returned to writing following my retirement from the State of Louisiana.
Somewhere in all of that, beginning 37 years ago in April of 1976, a Ruston native who spent most of his adult life to that point in San Antonio before moving to Ruston, got himself an IBM Selectric typewriter and he and his wife set up shop in their living room to launch the weekly Morning Paper to compete with the Daily Leader, which John Hays was convinced had become too much a part of the local power structure.
The establishment laughed at him when the first issue of his crude publication rolled off the presses but John and Susan Hays persevered.
Before it was all over, Hays had broken stories on three separate investment scams. The first was a $5.5 million swindle sweeping through north Louisiana that became known as the Pine Tree Caper. Another was the $55 million ALIC rip-off and the third was a story on Towers Financial, then the largest ($550 million) Ponzi scheme in history. The upshot of his investigative journalism was people went to jail; Forbes magazine did a story on the Morning Paper’s investigative work on the Pine Tree Caper; The Atlanta Journal & Constitution likewise gave Hays a lot of ink on the ALIC exposé and the New York Times gave him a two-page spread on the Towers Financial story. He also received a Loeb Award for the Towers stories. Along the way, he even got a nomination for a Pulitzer Prize.
Fast forward 37 years. Hughes and Hatten are both dead. They, like Hays, were the last of a breed. Kelly publishes a monthly newspaper called the Piney Woods Journal in Winn Parish, a publication geared to the forestry industry. Hilburn, beset by a bout with cancer, retired from Tech after 40 years, succeeded by Reginald Owens, one of his star students of the late 60s (and, I’m proud to say, a contemporary of mine). Thankfully, Hilburn is cancer-free today and I still have coffee with him and Hays at the Huddle House when I make one of my infrequent visits.
Hays, sadly, is another story. He was diagnosed with cancer in 2006 and by all appearances, beat the disease. A couple of weeks ago I was passing through Ruston and dutifully met Hilburn and John Sachs at the Huddle House. Hays was absent because he had another meeting—with a doctor.
The cancer, we later learned, had returned and at age 71, Hays believes it would be patently unfair to burden Susan with the dual responsibility of taking care of him and continuing to publish the Morning Paper.
Thus, Friday’s edition was the final issue of the Morning Paper. A flood of thoughts and emotions rushed through the misty memories of my mind as I read his last issue in my email Saturday. The finality of it all is mind numbing. That happens with someone who was alternately a competitor, an adversary, a colleague and a friend through nearly four decades.
Another era has passed. A part of me passes with it. Sometimes nostalgia is painful. Very painful.
This is one of those times.
-30-



Thank you Tom for the memories and the history lesson. I guess it comes down to “tag you’re it”. The torch is passed. I don’t see a “30” on the horizon for you anytime soon. Thanks again.
I’m 70 and have many more days behind me than ahead. All things, good or bad, must end.
Tom, you don’t look a day of 59, keep up the good work and Mrs. Tom, take good care of your Man!!!
70 is just a number Tom. What you believe becomes. Just change the number! LOL
Keep up your great work. It is also essential to have the opposition to a governor who knows the cost of everything but the value of nothing.
Very accurate assessment.
Exactly!
Good one Butch. I have fond memories of all the characters you wrote about this week. Haven’t talked to Wiley in awhile and you sparked my interest in giving him a call.
Butch, another good read from you. Thanks. John’s hand-written headlines (in his “draftsman” font) that he used in his first issue are etched in my mind. Even though he says he’ll blog somehow, a voice on the printed page has gone silent.
Great story. Thanks for sharing your memories. I grieve at the demise of many revered newspapers. There is nothing like feeling the texture of the paper and turning its pages to start or end a day. It is wonderful to have some background about the hard headed, cantankerous old newsmen that grew such a wonderful industry. They are missed by a lot of us old geezers.
A good and sentimental story, Tom. Affinity for newspapers runs deep in me. My dad was a type-setter at the State Times / Morning Advocate (way before computers) and my first husband worked for Jim Hughes who I remember as bald with reading glasses slung low on his nose, wearing a crisp shirt with sleeves rolled to the elbows.
We so wish the Advocate were distributed in St. Tammany. The TP is kitty litter.
The Advocate is being distributed in St. Tammany Parish
Thank you, Butch. Good story. I knew all of those you mentioned, and as a boy even “threw” for two of them. John H has kept the truth circulating throughout our area. Sorry to see the MP vanishing, and, more importantly, that circulation of truth. Best wishes. Keep up the good work.
There are a lot of people who still read the newspaper, who want to be able to put it in their hands, cut it up if needed and read it in bed. You can’t do that with a computer, well you can, but only if you have a laptop or tablet, which I don’t. There are also a lot of people who don’t have computer access, elderly who are afraid of the Internet thanks to hooligans like Rush Limbaugh, prisoners, people in the hospital. And a newspaper is just easier to read than a computer screen. It may not be modern, and I use a computer all the time as well and love the comment sections, but there is nothing like a real in hand newspaper. They need to stay, expand, ad become more relevant. News online just does not seem as real.
Per Merriam-Webster, Muckrake: To search out and publicly expose real or apparent misconduct of a prominent individual or business.
John and Susan Hays through The Morning Paper proudly and effectively performed in this role, and thousands upon thousands were the beneficiaries of this important role of the fourth estate. One could make the argument that the reason that Ruston and North Central Louisiana prospered while others languished was due to The Morning Paper holding accountable all public officials and many influential private citizens. Self serving at the expense of the public was not allowed to exist by The Morning Paper. What a wonderful condition would exist if all media conducted themselves accordingly.
Thank you John and Susan Hays.
I agree with you, John Sachs. The Morning Paper has had a very positive effect on Ruston and surrounding area. Also, I have John Hays to thank for getting me into editorial cartooning.
Sadly, it is the end of an era. I will miss every Friday’s edition of the Morning Paper. I am terribly sorry they are ending publication, but I understand their decision. It’s a huge loss, though.
I am sad to hear the news about The Morning Paper. I had the privilege of being a reporter for The Morning Paper..many years ago. I learned a lot about news reporting from John Hays. I learned how to ask the tough questions and how to keep asking them over and over again until I got answers! I can say that John taught me what might best be described as gonzo journalism. As a graduate of the Louisiana Tech School of Journalism (1977) I have also had the privilege to learn from and work under the guidance of Wiley Hilburn. And I was an intern and then a reporter with the Ruston Daily Leader under Tom “Butch” Aswell, Managing Editor. These guys are the best! Not sure which memory is my favorite…a gas well blow out in Downsville, LA and having the opportunity to interview Red Adair and Boots and Coots when they came to Ruston to put out the fire and cap the well. Or being chased off the grounds of Ruston State School with Butch after we were discovered taking pictures of the theft of school property. Or that drug plane crash near Farmerville (it was full of marijuana). Or when I left my tape recorder running during an executive session of the Parish Police Jury after the audience was asked to leave the meeting (that move I got from John). I moved on from a career in journalism quite a few years ago but I have never forgotten the many lessons learned from these three. Yes I am sad about the ending of the iconic Morning Paper but I am better for having had the opportunity to learn from John…to know John (and Susan) and to have studied under Wiley and work with Butch. Damn how time flies!
Jamie Segura
Great Article! Thanks