The numbers just don’t add up.
- $130,000: The annual salary for the Louisiana governor;
- 48,014: The number of broadcast TV ads for the four major candidates for governor through Nov. 16, 2015;
- 24,007: The number of minutes of TV ads we were subjected to through Nov. 16 (at an average length of 30 seconds per ad);
- 400: The total number of hours of TV ads for governor through Nov. 16;
- 16.67: The number of days it would have taken you to watch every single ad through Nov. 16;
- $17,333,920: The total cost of the 48,014 TV ads for the four major gubernatorial candidates (No wonder that Baton Rouge TV station fired the reporter who dared ask Vitter about his prostitution scandal; the station stood to lose lucrative ad revenue from the Vitter camp);
- 13,654: The number ads purchased directly by David Vitter’s campaign (6,827 minutes, 113.8 hours, 4.7 full days of ads;
- $3,816,660: Total cost of TV ads purchased by Vitter’s campaign;
- 6,771: Number of ads purchased by Fund for Louisiana’s Future on behalf of Vitter (and make no mistake, while super PACs are prohibited from planning strategy or even consulting with a candidate, they can trash opponents freely and FLF trashed everyone but Vitter—3,385 minutes, 56 hours, 2.4 days);
- $3,185,640: The cost of TV ads purchased by FLF through Nov. 16;
- 9,259: Number of ads purchased by John Bel Edwards campaign (4,629 minutes, 77 hours, 3.2 days)
- $2,675,600: Cost of TV ads purchased by John Bel Edwards;
- 2,315: Number of TV ads purchased by Gumbo PAC on behalf of Edwards (1,157 minutes, 19.3 hours, .8 days)
- $1,204,010: Cost of TV ads purchased by Gumbo PAC, the bulk of which was purchased after the Oct. 24 open primary;
- 4,679: Number of TV ads purchased by Scott Angelle through Oct. 24 (2,340 minutes, 39 hours, 1.6 days)
- $1,528,340: Cost of TV ads purchased by Scott Angelle;
- 3,968: Number of TV ads purchased by Jay Dardenne through Oct. 24 (1,984 minutes, 33 hours, 1.4 days)
- $1,285,380: Total cost of TV ads purchased by Jay Dardenne;
- 7,368: Total number of TV ads purchased by smaller PACs (3,684 minutes, 61.4 hours, 2.6 days)
- 0: The number of ads, the minutes, hours and days and the cost of TV ads in which any of the four candidates actually discussed their plans for resolving the multitude of problems facing Louisiana in public education, higher education, health care, prison reform, employment, coastal restoration and preservation, the environment, the economy, the state budget, or infrastructure.
And therein lies the real shame of the 2015 gubernatorial election.
With so much at stake for the state and with more than 16 full days of TV ad time in which to address our problems, not a word was said by any candidate about what he intended to do to turn this state around after eight years of the amateurish experimental governance of one Bobby Jindal that has brought us to the brink of ruin.
I repeat. Not a single word.
Instead, we were treated to a never-ending barrage of:
- David Vitter is a snake for his tryst(s) with one or more hookers and is not only despised in the U.S. Senate but is largely an ineffective senator;
- David Vitter betrayed his family 15 years ago but has been forgiven by his wife and has fought valiantly in the U.S. Senate on behalf of Louisiana’s citizens;
- John Bel Edwards is joined at the hip with President Obama and desires to turn 5,500 hardened Angola convicts loose to prey on our citizenry;
- John Bell Edwards has an unblemished record of achievement as evidenced by his graduation from West Point and his subsequent leadership role in the U.S. Army’s 82nd Airborne and has fought Bobby Jindal’s disastrous programs for eight years.
As the voters of this state who have to make a decision tomorrow (Saturday, Nov. 21), we are tired—tired of the negative campaigning, tired of the distortions of records and outright lies about opposing candidates, tired of the endless succession of robocalls that give us not a live person with whom we can debate issues, but a recording that pitches one candidate’s positives over another’s negatives. (It’s just not the same when we curse and scream our frustrations at a recording.) We deserved better from all the candidates. We got a campaign long on accusations, name-calling and finger-pointing and one woefully short on solutions.
And lest readers think I am directing all of my disdain at the gubernatorial candidates, let me assure you I am not. I have equal contempt for the legislature, PACs and corporate power brokers.
Consider for a moment how approximately $31 million (that’s the total cost of this year’s governor’s race when all media advertising—radio, newspaper, robocalls and mail-outs, along with campaign staff and assorted expenses—are factored in) could have been put to better use. http://theadvocate.com/news/acadiana/13971699-123/louisiana-governor-race-spending-close
True, $31 million isn’t much when the state is looking at yet another $500 million budgetary shortfall, but every little bit helps. These donors, so concerned about the governor’s race, could, for example, feed a lot of homeless people or purchase quite a few text books for our schools. I’m just sayin’….
Most of that money, of course, is from PACs, the single worst plague ever visited upon a democratic society. PACs, with their unrestricted advertising expenditures, along with large corporate donors who also manage to circumvent the campaign contribution ceilings, remove the small contributors and the average citizen from the representation equation.
And why do they pour money into these campaigns? For benevolence, for the advancement of good, clean, honest government.
You can check that box no. It’s for the same reason they pay millions of dollars to lobbyists.
If you really want to know their motivation, just take a look at the list of state contracts http://wwwprd.doa.louisiana.gov/latrac/contracts/contractSearch.cfm or the impressive list of appointments to state boards and commissions.
Our thanks to the Center for Public Integrity for providing us with the television advertising cost breakdowns for the candidates and the various PACs. http://www.publicintegrity.org/2015/10/01/18101/2015-state-ad-wars-tracker


