Though it is probably far too late, Louis Ackal would be wise to take the advice of an adage steeped in indisputable wisdom of the ages.
The sheriff of Iberia Parish, however, apparently has never heard the expression attributed to a host of well-known politicians, amateur philosophers and gifted writers: “Never argue with someone who buys ink by the barrel.”
We’ll get to Ackal momentarily, but first a little background on that famous quote.
Mark Twain didn’t say it, though he is often cited as the one who coined the phrase. Neither was the quote original with publicist William Greener, Jr., as quoted in the September 28, 1978, Wall Street Journal.
The phrase of uncertain origin has also been attributed to the late Louisiana Congressman F. Edward Hebert, who served in the U.S. House of Representatives from 1941 to 1977. A former newspaper reporter and editor for the New Orleans Times-Picayune, Hebert, who died in 1979, covered the Louisiana Hayride scandals of 1939 that led to the convictions of Gov. Richard Leche and LSU President James Monroe Smith. https://en.wikipedia.org/wiki/Felix_Edward_H%C3%A9bert
Hebert, according to legend, added to the phrase when he said, “I never argue with someone who buys ink by the barrel and paper by the trainload.” (Emphasis added.)
The quote was intended to illustrate just how futile it is to pick a fight with a crusading newspaper. Some clarification is needed here for our younger readers: the term crusading newspaper is passé, long gone from the vernacular used to describe the style of journalism depicted in the classic movies The Front Page (the 1931 original starring Pat O’Brien and Mae Clark or the 1974 remake starring Walter Matthau, Jack Lemmon, Susan Sarandon, Charles Durning, and Carol Burnett); 1940’s His Girl Friday, starring Cary Grant, Rosalind Russell and Ralph Bellamy; or of course, All the President’s Men, the 1976 movie about Watergate and the fall of Richard Nixon, starring Robert Redford, Dustin Hoffman, Jason Robards, Jack Warden, Hal Holbrook, Martin Balsam, Ned Beatty and Jane Alexander.
No, sadly, those days are long gone. Newspapers have felt the impact of the perfect storm of shrinking ad revenue and declining circulation along with waning influence as reflected in inverse proportion to the explosion of the Internet and the fourth estate. Once the epitome of independence, newspapers now find themselves subjected more to corporate pressure than to any need to inform its readership. The same gots for television news, of course, only if anything, to an even greater degree.
That famous and once chillingly accurate phrase could now be replaced by any one of several similar but equally relevant versions currently floating around out there in cyberspace:
- Never pick a fight with someone who buys their bandwidth by the gigabyte.
- Never pick a fight with someone who has a camera and a Twitter following.
- Never pick a fight with someone who knows how to use the Internet better than you.
- Never pick a fight with someone who has access to Google to prove you wrong immediately.
- Never pick a fight with someone when your own video cameras or those of witnesses may contradict you.
To those might be added another pearl of wisdom: Never underestimate the intelligence of your constituency (the emergence of Donald Trump and Ted Cruz notwithstanding).
Ackal previously served as a Louisiana State Trooper where he served for awhile as a captain and Commander of Troop I. He retired abruptly in 1984 after being placed in charge of the narcotics squad of Region II which covered all of Southwest Louisiana.
He later resurfaced as a private investigator before running for High Sheriff of Iberia Parish in 2007. Now, not even four months from winning re-election sheriff, he seems not to have absorbed an iota of any of that advice about picking quarrels with those possessing generous supplies of ink and paper—and online access.
Even before he beat challenger Roberta Boudreaux last November in a runoff election, Ackal was already fighting a public relations disaster that culminated in his choosing to pick a fight with the Acadiana Advocate, sister publication of the Baton Rouge Advocate.
In March of 2014, a 22-year-old black man, Victor White, III, died after being shot while handcuffed in a sheriff’s department patrol car. Deputies said he pulled the gun and fired one round, striking himself in the back. The Iberia Parish coroner, however, ruled he was shot in the chest, immediately raising the question of how he could shoot himself in the chest with his hands handcuffed behind his back. The Iberia Parish district attorney, following a State Police report that the wound was self-inflicted, has declined to pursue criminal charges against deputies. http://www.huffingtonpost.com/entry/da-charges-handcuffed-man-police-car-shooting_us_56b8f75de4b08069c7a8548b
The U.S. Attorney’s office likewise concluded an investigation of more than a year with the announcement that it would not pursue charges against the sheriff’s office. http://www.iberianet.com/news/feds-no-charges/article_087eda70-9e8f-11e5-a1e6-03aa54a2fd19.html
None of those findings, however, kept the Advocate group from publishing a May 6, 2015, story revealing that eight prisoners had died in Iberia Parish Sheriff’s Office custody over a 10-year period. http://theadvocate.com/news/neworleans/neworleansnews/12248374-123/8-die-in-custody-of
The family of one of the victims, Robert Sonnier, settled its resulting lawsuit with the sheriff for $450,900 and the family of Michael Jones was awarded $61,000 in his wrongful death. There were other incidents, all of which prompted U.S. Rep. Cedric Richmond’s May 19, 2015 LETTER TO ATTORNEY GENERAL LORETTA LYNCH requesting an investigation “into alleged civil rights violations of members of the Iberia Parish Sheriff’s Office.”
Moreover, incriminating video of beatings of and dog attacks on prisoners were reported on by the Acadiana Advocate https://photographyisnotacrime.com/2015/05/04/disturbing-video-surfaces-highlighting-pattern-of-abuse-and-death-in-louisiana-jail/
Easy to see why Ackal may not be too enamored with the Acadiana Advocate, but to declare the paper and its reporters as “persona non grata” is foolish at best. http://theadvocate.com/news/acadiana/13886833-37/iberia-sheriff-mum-on-salary
It’s a war he can’t possibly win. As much adverse publicity as LouisianaVoice has given to the Louisiana State Police administration, Superintendent Mike Edmonson has never gone that far.
But, as those cheesy late-night TV commercials say: wait, there’s more.
First, there was his re-election campaign last fall.
He nearly won in the first primary, pulling in 47 percent of the vote. Parish Jail Warden Roberta Boudreaux got 25 percent and Spike Boudoin received 18 percent. Joe LeBlanc and Bobby Jackson won 7 and 3 percent, respectively.
That was on Oct. 24. On Oct 30, just six days later, Ackal hired Boudoin as something called director of community relations at a salary of $50,658 a year. http://theadvocate.com/news/14013818-123/iberia-sheriff-to-pay-defeated
Coincidentally, Boudoin announced at the same time his endorsement of Ackal in the runoff against Boudreaux. But other than the distribution of a news release announcing Boudoin’s hiring, Ackal said he would not entertain questions about the newly-created position.
Ackal won the runoff election on Nov. 21, receiving 56 percent of the vote against Boudreaux’s 44 percent.
To Jackson, it was déjà vu all over again. In 2007, he finished third with 11 percent of the vote behind Ackal and David Landry, both of whom got 42 percent. LeBlanc, who also ran in 2007, got the remaining 5 percent. After that primary, Jackson endorsed Ackal and was rewarded with a job as intelligence analyst, a role he had held in the U.S. Army. The difference with the sheriff’s department was he was denied working space, equipment and any direction as to his duties, all while being paid. He quit in disgust after little more than two months walking around “with my thumb in my rear,” he said, adding that he now sees “history repeating itself.”
Public servants are prohibited from using their positions to “compel or coerce any person or other public servant to engage in political activity,” according to the Louisiana Code of Governmental Ethics. Political activity is defined, in part, as “an effort to support or oppose the election of a candidate for political office in an election.”
It is also illegal for anyone to give money or anything of value “to any person who has withdrawn or who was eliminated prior or subsequent to the primary election as a candidate for public office, for the purpose of securing or giving his political support to any remaining candidate or candidates for public office in the primary or general election.” (Emphasis added.)
Robert Travis Scott, president of the Public Affairs Research Council, told the Acadiana Advocate that Ackal’s simultaneous hiring and endorsement raises questions of whether taxpayer money, i.e. Boudoin’s salary, was used to secure an endorsement.
Tomorrow: ethics complaint, sexual harassment lawsuit and guilty pleas over beatings and dog attacks are beginning to clutter embattled Louis Ackal’s desk.


