By Stephen Winham
Guest Columnist
Is President Trump’s promise to make America great again as empty as the promises made by “patent” medicine purveyors a century ago?
Hood’s Sarsaparilla was touted in 1918 as capable of “purifying the blood” and curing a variety of disorders including, heart diseases, dropsy, rheumatism and scrofula [TB?]. Traveling medicine shows hawked a variety of such cure-alls for many years, including the 1940s Louisiana-based “Hadacol Goodwill Caravan” promoting the marvelous elixir sold by four-term Louisiana State Senator Dudley J. LeBlanc – “Get that Wonderful Hadacol Feeling.” These shows offered great entertainment, but not much else.
Patent medicines made people feel good primarily because their active ingredients were alcohol and/or drugs that are illicit today. Some included poisons. A temporary euphoria was the typical effect, masking the underlying problems. They were not always as addictive as today’s opioids, but could be more insidious because of their patently (no pun intended) false advertising.
Donald J. Trump won the electoral college vote after he convinced enough people in enough places he was good for what ails our overall society – or, at the least, better than Hillary Clinton. He was elected President of the United States promising all manner of miracle cures. He would “Make America Great Again.” MAGA has become the war cry of many conservative bloggers.
I find it very hard to pinpoint when America was greater prior to Trump’s campaign. Was it when the pilgrims were starving and had to be rescued by native Americans who were subsequently relegated to the human scrap pile? Was it when our economy was largely based on slavery and we slaughtered one another in a brutal civil war from which we have never really recovered? When robber barons controlled commerce and viewed workers as ciphers and consumers as dupes? When pollution was completely ignored? During devastating world wars and other foreign military conflicts in which thousands of lives were lost and during which the country was sharply divided? Again, when?
The greatest thing about our country is its resilience. The continuing effort to hold to the principles on which it was founded, even as our society evolves, is what keeps us great. Our values brought us the respect of the world. We must guard against losing them or it.
So, what does MAGA really mean? I believe MAGA is a matter of personal interpretation. It is a modern euphemism for “the good old days” that never actually existed. It is a magical concept with no basis or grounding in time. Hence, it exists only in the mind of each person conceptualizing it, but it has inspired loyalty in a large segment of Trump’s hard-core base that any politician or huckster can admire.
For me, America was at its greatest in the 1950s. I lived in a stable, middle-class home with two parents and a mother who stayed home. The world was at peace as far as I knew, and we were optimistic about the future of our country and the world. It was a brief period of childhood innocence and I consider myself very fortunate to have lived it.
But, was my mother truly happy as a subservient housewife? Was my father content as an independent merchant in an unpredictable economy moving steadily toward domination by chain stores? Were our African American neighbors experiencing anything close to the same reality as ours?
I believe America is as great as it ever was, and probably greater, but it is also increasingly stressful. The world has become so complex it confounds even the most brilliant minds – and solutions to our problems are increasingly difficult. For those who bought into it, the simple concept of MAGA brought hope for a better life. If is for them to judge whether that hope is being justified.
No doubt some people looking for a cure from patent medicines believed they got one – or at least got some relief from their miseries. Some people whose lives weren’t bad before are obviously better off because of the Trump presidency. Others continue to hope the cure will come and believe Trump just hasn’t had enough time and unfettered opportunities to turn things around.
My best hope is that his opportunities for further change will become more limited. I have no faith in his ability to effectively unify and lead this country. Worse, I do not believe he is interested in doing so. He may have gotten a few things right, but far too few, and not necessarily for the right reasons.
I believe President Trump is a modern-day Hadacol salesman. Way too many people ignore harmful things for which they should hold him accountable with blind hope he can bring back their “good old days.” I don’t want to relive the past. I want to keep America at least as great as it is now and live to see it become even greater.
(Stephen Winham is the retired Director of the Louisiana Executive Budget Office, having service in that office since 1979 and as Director from 1988 to 200.)


