(I am no longer active with LouisianaVoice but I am leaving it open to guest columnists who wish to use the platform for their posts. Following is one such guest post by Stephen Winham, retired Director of the Executive Budget Office for the State of Louisiana.)
Tom Aswell
By Stephen Winham
Our former POTUS knows that when it comes to getting elected, what the media says about you matters much less than the simple fact they are talking about you. Trump is the ringmaster of a circus all the media love – left, right and center– and he loves them back, even while pretending to be the victim if he is even mildly criticized.
Constant coverage keeps Mr. Trump exactly where he wants to be – at the very top of the news. Thanks to years of coverage of his increasingly outrageous publicity stunts and other questionable activities, he can thank the media for his election as POTUS in the first place and for his continued relevance today.
After all, what in the world could possibly be more important than what Mr. Trump did today? [Yes, Virginia, that is sarcasm] Constant coverage of Mr. Trump helps the media in many ways. As just one example, a lot of money is saved from not having to adequately cover a variety of events here and worldwide.
Some events just might be of greater import than showing the exterior of a courthouse for hours and then following the former president’s motorcade from the courthouse to the airport, ala the 1994 slow pursuit of OJ on LA and Orange County freeways. Then, of course, it was necessary to get totally predictable quotes from his attorneys on the tarmac and cover the takeoff of the TRUMP jet.
Since we no longer have a fairness doctrine, it is not necessary for media to attempt objectivity as they compete with one another. Each is free to tailor its coverage to its audience’s political bias. If the audience seems to be drifting away, it is easy enough to shift focus, or even go in reverse. Right now, the top news everywhere is Mr. Trump and people are perceived to be fascinated by him. As long as that is true, media will capitalize on it.
Okay, so we know who the winners are here – Trump and the media in a deeply symbiotic relationship. Who are the losers? Ding, ding, ding, ding, ding…you got it – us.
Mr. Trump and the media deepen and widen the chasms that were once cracks in our society. I ask you; how does this help us? Is it a good thing that lifelong friendships are the victims of political ideology? That we can no longer civilly discuss, much less agree or even compromise on things that are existentially vital?
How can we possibly deny that the media and powerful politicians are responsible for dividing this country, or, at the very least, fanning the flames of internal discord? And who seems to be the most powerful politician in this country? The same person who is profiting from an indictment for what his supporters and many others consider to be a minor indiscretion – His very own favorite President, Mr. Trump.
Meanwhile, the current POTUS isn’t even afforded the respect due his office, further weakening his ability to lead. The media largely treat him as irrelevant, and the pundits treat him even worse. Even his supporters are lukewarm to him, at best. His age is certainly working to his disadvantage, but he seems to be trying his best and is a decent human being who does not lie as a default response. Nor does he routinely exhibit pettiness and cruelty.
[I know, I know. Mr. Trump did not receive the respect his supporters believe he should have when he was POTUS. I think he got much more respect than he deserved.]
Trump is treating the current indictment as a tempest in a teapot and his followers are agreeing. It is easy to predict he will capitalize on any additional indictments and even on any convictions. In the unlikely event he ever goes to jail, he will achieve the epitome of political martyrdom in the hearts and minds of his supporters.
The United States is progressively losing respect in the world. Mr. Trump should accept significant responsibility for this, and so should the media. The difference is that the media should not be expected to promote the United States as a world leader. As POTUS emeritus, Trump should. Rather than do so, he makes clear arguments that the United States is in horrible shape and going down the tubes in the absence of his presidency. Is that a good message to send to this country, much less the rest of the world? Should we care what the rest of the world thinks of us? We absolutely should and so should all our elected officials. We live on one planet.
Some say we have the country we deserve. Unfortunately, they’re right. We elect and re-elect people who serve themselves, and their political masters. We come in second, at best, and the media accepts it as normal. Politicians are given free publicity and the more outrageous their campaigns, the more publicity they get.
We need to break this cycle. I am not so naïve as to believe Donald Trump and his toadies should not be covered at all. But, please, does he have to be shoved down our throats continuously, particularly when he shows utter disregard for the truth or anything else that might have positive consequences?
Aren’t there important and real issues out there around which we could theoretically unite for the greater good? Will we ever again have an opportunity to vote for and elect a candidate for President who we can really feel good about? Will the media ever regain its credibility and balance? It really depends on us.
Thank you, Stephen, and AMEN! I am one of those relics who reads the paper cover to cover every day (and yes, the actual paper one unless I am out of town). So fortunately I feel little need to watch the news, except for the weather. The national broadcast media is contributing mightily to the problem, just as you state.
Thank you, Mr. Winham! I have relied on Louisiana Voice as a source of truth since the horrible Jindal years and am so happy & relieved for continued, truthful coverage & opinion from trusted sources. I, too, was very disappointed in all the hoopla regarding the orange baffoon especially by networks I respected. Again, thank you all for shining the light of truth on the constant insanity battering our beloved state & country daily.
his article is sooo spot on.. the way things are here today almost makes me glad I’m old.. though I fear for my kids and their kids if we do not get off this train.. and soon..
Thank you! I agree with every word. I simply turn off or change TV channels whenever Trump or Trumpism appears. This isn’t much….but if enough viewers quit viewing MSM, they would have to stop Trumping. Woe is us until we decided to force them to change.
I know. The media practically created this monster, and it looks like they are not just keeping it alive but planning to keep feeding its growth even more than in 2016. Just abhorrent.
I agree that the media clearly has blood on its hands in this mess, but I offer that the more significant share of responsibility should go to social media. At least with MSM, we can identify the person making whatever salacious statement is in vogue that day. Social media companies have made themselves obscenely rich by amplifying the MSM alongside a mountain of the worst lies and conspiracies. It’s professional Journalism versus an algorithm designed to promote the most likes/outrage.
To be clear… the maga movement isn’t being driven by the MSM, IMHO. It’s no wonder the media feels like it has to flood us with so much political garbage to keep up.
Which brings me to the advertisers (both the profession and the companies that purchase their services) that are paying for all of this. They bankroll both sides and don’t seem to think that it matters. I’ll keep turning off the MSM news that I think is excessive, but it does not affect what I feel is the real problem.
…just my $.02.
r/
Kent
I agree completely with your post!!
I very much appreciate nationally syndicated columnist Quin Hillyer tweeting a link to this column. His conservative column distinguishes itself by its adherence to the standards of balance and fairness in journalism, things all too rare today..
The worse thing Rupert Murdoch ever did was to prove “the news” could turn a profit. Of course most of what was “reported” wasn’t news, but presenting it as news could lock in viewers which in turn yielded higher ratings and more ad revenue. In America the dollar rules. We’re never going back to media companies having a separate, independent news division which relies on other programming for resources. There’s no money in it. Consequently media companies pay lip service to “journalistic standards” but build their business models on profit. Just read Dominion’s filings in its lawsuit against Fox. If we ever return to a time when one’s reputation means more than one’s bank account then maybe we’ll see positive change in the media. Until then consumers will have to seek out the truth in reporting. And the problem with that is many, maybe most, consumers aren’t seeking the truth; they’re seeking affirmation of their prejudices.
Thank you Mr Winham……I hear you are doing a great job up in the Felicianas
Many people have mentioned the MSM, but the conservative media, broadly defined to include social media and conservative internet sites, are a major part of the problem. Conservative media spreads propaganda contending that Democrats aren’t just misguided or stupid, they are extremely EVIL. And those messages are repeated so frequently that the listeners are brainwashed beyond doubt. And they also say “don’t believe anything unless you hear it from me” which further insulates their victims from truth/reality.
I can claim no credit, but the day after this was published, the T-rump dropped out of the top of the news. I’m just happy he did and hope he stays in the background.
https://www.theguardian.com/media/2023/may/07/us-media-trump-election-coverage-cnn